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Connect-universum 2012

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Communicative Internet space and youth: from clip consciousness to volunteer communities

Connect-universum 2012
Authors: Bychkova M.N., Okushova G.A., Ryabov D.Y..

Annotation:

The nature of social interactions has dramatically changed in the information and communication society. They have become nonlinear, multi-vector, and dependent on the awareness degree of the social subject, his communicative competence and computer skills. To a greater extent it relates to the communicative practices of young people as a social group, due to their being the most involved in the World Wide Web.
Establishment of the civic culture of Russian youth is paralleled with the rapid development of Internet technologies. There is no doubt that the environment of media freedom and personal creativity has had a profound influence on the formation of an active, goal-oriented person, capable of self-determination and realization of his interests.
The communicative space of the Internet attracts young people by a chance to demonstrate the completeness and the whole palette of everyday life, which are represented by «desire», «style», interest, values, and activities of a growing person. Freedom of individuality — the constitutive principle of civil society — appears here in full. First, it should be noted that young people, who use Internet as a means of communication, actively create «virtual communities», uniting with those who have similar interests. Second, an important factor for the active participation of young people in solving social problems is that modern society lives in the situation of an uncertain picture of the world, when a steady stream of events provokes everyday setting new goals and objectives. In these circumstances project activities become a universal practice. Social activities on the Internet, based on the projects that use a variety of electronic communication platforms, reflect the whole range of youth interests and appear as a result of their self-organization.


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A Portrait of the Modern University Communicator

Connect-universum 2012
Author: Pomati P.

Annotation:

A market-maniac? a social networker? a news-seller? hooked on tradition or
projected to innovative fields? The European University communicator has started to reconsider his/her role, his/her skills, his/her functions after the launch of the “Europe 2020” agenda, supported by many ministerial or institutional declarations which have priced communication as a strategic focus to obtain the general and complex goals. In this contribution we will try to find some new perspectives for this job which seems to widen its
horizons in the multitasking society we live in.

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How companies achieve their marketing goals toward youngers with social networks?

Connect-universum 2012
Authors: Sansone M., Bruni R..

Annotation:

This work examines the role of social network sites as tool used by companies to achieve marketing goals. As known from the main business literature, the social network represents one of the most important instrument to improve the company fame by strengthening the affection of customers to the brand. For this reason some companies use these tools to build relations and “contacts” with customers all over the world.
The population of social networks users is made, for the most part, of youngsters (people belonging to the 13 — 30 years old cluster). In the last years, with the social web networking, social communication loses the exclusive “social meaning” and social network sites become strategic instruments for the construction of powerful relationsthat connect people with people and people with firms.
This work is aimed at clarifying the genesis and the evolution of the relations between companies and potential customers, focusing on the tools used by the firm to achieve their marketing goals through social network sites (SNSs). First of all, the work proposes the recognition of some studies about the origin of web social network and their links with marketing strategies. Secondly, it considers marketing goals achieved from any companies through Social Networking with a particular focus on advertising through web social networking.


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TECHNOLOGY AND ONTOLOGY OF THE COMMUNICATION PATTERN OF THE INTERNET

Connect-universum 2012
Author: Zavyalova Z.S.

Topic of report:TECHNOLOGY AND ONTOLOGY OF THE COMMUNICATION PATTERN OF THE INTERNET

A person as a member of society is generally known to require knowledge – information necessary for personal development and socialization. In the 21st century, the main tool of social informatization and globalization of social processes is no longer the mass media but the Internet – the worldwide network of interconnected computers. The Internet is the global computer network based on the smaller local networks. Initially, the main function of the Internet initially was the exchange of information between the computers connected to the network. Presently, the Internet represents an international computer network that interconnects different kinds of users such as governmental organizations, educational institutes, libraries, corporations, private individuals etc. From its initial main function of optimizing the exchange of a great amount of information, the Internet has developed into the main communication medium for virtually the entire world.


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Art Museum: Temple or Forum?

Connect-universum 2012
Autor: V. Posner.

Annotation:

This paper focuses on the problem of attracting young people to the art museums at the age of computers. Why should a young man stay in a line and pay money to see such moving expositions if he can just go on the Internet and get it for free all at once? What kind of motivation is he supposed to have in order to be immune to the temptation to use new media?

This issue has generated socio-cultural polemic around the process of ‘democratization of the cultural legacy’ and has become the basis for re-evaluating the essence and purpose of a museum as a social institution.

The author comes to the conclusion that young people expect a museum to be a temple and a forum, but not limited and anonymous. New media are not an alternative or a threat to museums. As usually, the human factor is key. New media technologies provide unlimited excess to everything and, along with that, create problems for a museum as a cultural institution. But they also offer limitless new opportunities for everybody -professionals and the whole society- and these opportunities should be used productively in order to create and transfer cultural memory and true art.

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