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Connect-universum 2014

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From Mappa Mundi to Lorem Mappa: A Retrospective of Map Communication

Connect-universum 2014
Authors: Deakin A.K.

The report is available in the author's edition.

Abstract:

Maps as a means of visual communication date as far back as humans were able to sketch locations in the dirt. This presentation will, however, begin in the Middle Ages with the iconic mappa mundi. It can be argued that the mappa mundi predates the earliest maps in its apparent dismissal of real world accuracy, the intent being to communicate a summary of medieval knowledge. We know, however, that maps have always served several purposes, figurative and literal, ceremonial and practical. Contemporary maps are no exception. Examples of map communication models dating from the 1950s will be used to illustrate that maps, regardless of media or method, have not changed in purpose. The term lorem mappa will be introduced as a moniker for electronic or Internet-based maps. These lorem mappae, whether interactive, dynamic, static, or network-based, all serve to communicate place-based information. In spite of the technological framework on which many contemporary maps are based, the lorem mappa and the mappa mundi are more similar as vehicles of communication than conventional wisdom might suggest.

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Management Problems in New Media

Connect-universum 2014
Authors: Efremov E.A.

The report is available in the author's edition.

Abstract:

The article reveals the characteristics of the " new media". The author notes the development of coverage sociogenesis occurring in society and the problems associated with this process. The necessity of formulating and solving problems in the field of social control in the sphere of visual communication. Reflected reflection of contemporary sociologists, philosophers and cultural about the current state of visual communications. Disclosed the risks and successes in the development of «new media» today.

Keywords: new media, visual communication, visual communications, visual media, control by visual means of communication.Scope of my research activities within the department of public relations and media policy is social control by visual means of communication.

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An Examination of the use of Social Media for Public Relations and Reputation Management at a Canadian University

Connect-universum 2014
Authors: Braun S.

The report is available in the author's edition.

Presentation of the report

Abstract:

The use of social media by students is often studied. But, how can universities best use social media to promote their brand and enhance the student experience? Very little research has been done about the use of social media by higher education for recruitment, student satisfaction, and brand reputation. This is a case study of how one university in Canada is using social media to engage students and to enhance brand reputation.

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Virtual Image of The Modern University. Communication Audit of The Strategies for Visualizing

Connect-universum 2014
Authors: Nurgaleeva L.V., Feshchenko A.V., Kulikov I.A.

The report is available in the author's edition.

Abstract:

This text discusses the specifics of the research of projects of the visualization based on communicative audit. Furthermore, there are some features of approaches to the assessment of a complex structure of virtual image of University corporations using communicative methods of auditing are shown. It is noted that this method is an important aspect of creating new assets, reputation and brand policy of the modern University. Moreover, through the work, aspects of conducting and training research at the Department of Problems of Humanitarian Informatics of Tomsk State University are opened. They are connected with the development forms and communicative aspects which are associated with the formation of a virtual image of modern University Corporation. It is provided a brief description of the major research projects and their results in this area. Research directions in the development of communicative methods of audit such as the analysis of communicative efficiency, artistic aspects of web information and the usage of modern tools of web analytics are singled out. All these methods of communication audit formed the basis for the study of peculiarities of formation of virtual images of the University’s corporations. Also, it can be noted that the high dynamics of development tools and imaging technologies create the preconditions for the emergence of a new paradigm for the presentation of information in the educational environment. For example, it is talked about the formation of a special sensorium of University Corporation which is formed base on the usage of new technologies for studying the characteristics of psychological perception of the space and its effect on psycho-physiological state of the people.

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Virtual Learning Environment As A Means Of Intercultural Interaction

Connect-universum 2014
Authors: Abdulova E.V., Krylova S.G., Minyurova S.A., Rudenko N.S.

The report is available in the author's edition.

Abstract:

The paper grounds the necessity of application of virtual learning environment as a means of intercultural interaction and summarizes the experience of international intercultural interaction carried out at the Institute of Psychology in USPU within the “Global Understanding” project (East Carolina University, USA). The project has been realized in USPU since 2012. The paper considers organizational and technical requirements of arranging virtual learning environment. It also analyzes educational opportunities of the project with respect to development of competences crucial for successful self-realization in the global world.

Key words: virtual learning environment, global understanding, competences.

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