Conference Materials: Issues and Comments

News
Dear participants of the Web-Conference “Connect-Universum — 2014” and visitors of our website!

The Steering Committee is introducing the materials of the II International Research and Practical Web-Conference:

Key speakers’ reports – on-line and off-line participants of the webinar, held on May, 20-22;
Speakers’ papers provided for posting on the website of the conference and further publication.

All materials are accessible for reading and commenting. We invite you to continue on discussing various issues of visual communications in new media.

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From Mappa Mundi to Lorem Mappa: A Retrospective of Map Communication

Connect-universum 2014
Authors: Deakin A.K.

The report is available in the author's edition.

Abstract:

Maps as a means of visual communication date as far back as humans were able to sketch locations in the dirt. This presentation will, however, begin in the Middle Ages with the iconic mappa mundi. It can be argued that the mappa mundi predates the earliest maps in its apparent dismissal of real world accuracy, the intent being to communicate a summary of medieval knowledge. We know, however, that maps have always served several purposes, figurative and literal, ceremonial and practical. Contemporary maps are no exception. Examples of map communication models dating from the 1950s will be used to illustrate that maps, regardless of media or method, have not changed in purpose. The term lorem mappa will be introduced as a moniker for electronic or Internet-based maps. These lorem mappae, whether interactive, dynamic, static, or network-based, all serve to communicate place-based information. In spite of the technological framework on which many contemporary maps are based, the lorem mappa and the mappa mundi are more similar as vehicles of communication than conventional wisdom might suggest.

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Communicators from 10 Countries Joined Efforts!

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Last week (20-22 May) at National Research Tomsk State University (TSU) was held a webinar organized as part of the International Research and Practical Web-Conference ‘Connect-Universum-2014’ by the Department of Social Communication of the Faculty of Psychology with the assistance of the Research Centre for Policy Analysis and Studies of Technologies (PAST), TSU and the financial support of Open Society Foundations.

The theme of the conference — ‘Visual Communications in New Media: Effects, Opportunities, Risks (Interdisciplinary Approach)’ – attracted the attention of around seventy scientists, researchers, and practitioners from different countries all over the world. 37 key speakers presented their reports at the plenary session of the conference which was held in live webinar mode. 170 participants were registered and took part in the webinar within the three days. The reports presented by all the participants are posted in the website of the conference http://connect-universum.tsu.ru.

Professor Irina Kuzheleva-Sagan, the Head of the Conference Steering Committee, expresses her opinion about the webinar: “We are sure that ‘Connect-Universum’ has a future as a communicative platform. It is connected with new network interdisciplinary project groups and “invisible colleges” that have appeared at the platform and are pursuing topical issues of social communications and new media in modern networking information-communication society. The reports presented by researchers and practitioners from 10(!) countries of the world are its plain evidence”.

The Steering Committee is planning on publishing the proceedings based on the results of the conference in both Russian and English with the possibility to be included into the global abstract and citation database Scopus.

Contact information:
Irina Guzhova,
the Deputy Head of the Steering Committee
Tel: 8 909 53 843 68,
ivgujova@mail.ru

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Management Problems in New Media

Connect-universum 2014
Authors: Efremov E.A.

The report is available in the author's edition.

Abstract:

The article reveals the characteristics of the " new media". The author notes the development of coverage sociogenesis occurring in society and the problems associated with this process. The necessity of formulating and solving problems in the field of social control in the sphere of visual communication. Reflected reflection of contemporary sociologists, philosophers and cultural about the current state of visual communications. Disclosed the risks and successes in the development of «new media» today.

Keywords: new media, visual communication, visual communications, visual media, control by visual means of communication.Scope of my research activities within the department of public relations and media policy is social control by visual means of communication.

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An Examination of the use of Social Media for Public Relations and Reputation Management at a Canadian University

Connect-universum 2014
Authors: Braun S.

The report is available in the author's edition.

Presentation of the report

Abstract:

The use of social media by students is often studied. But, how can universities best use social media to promote their brand and enhance the student experience? Very little research has been done about the use of social media by higher education for recruitment, student satisfaction, and brand reputation. This is a case study of how one university in Canada is using social media to engage students and to enhance brand reputation.

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