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New Media on The Internet

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News About "Connect-Universum - 2014"

New Media on The Internet
The long-awaited International Research and Practice Web-Conference «Connect-Universum-2014» bill be held on May 20-22, 2014.
Moscow, Calgary, Tobolsk, St. Petersburg, Dortmund, Hong Kong. It's not the whole list of cities whose representatives will participate in the webinar.
Many interesting issues will be discussed by professionals in the field of visual communications. Such as the role of mass media in the formation of «video clip way of thinking», using social media to promote university brand, modern trends in educational technology, digital edition as a new platform for experimental modeling media.
Not only the participants but also the organizers have prepared seriously for the conference. As the theme of the conference is «Visual Communications in new Media: Effects, Opportunities, Risks (Interdisciplinary Approach) » the organizers have tried to consider the importance of the visual aspect in holding of the Web-conference. That's why in 2014 it was decided to take speakers and listeners at the Conference Hall of the recently opened Laboratory for Cognitive Studies and Psychogenetic of TSU.
Despite its comparatively short history, the Laboratory has a very important mission for the university and its subdivisions. Different seminars are held at the Conference Hall of the Laboratory during the year. For example: in May 2013 Maria Grazia Tosto, post-doc of the University of York (UK), associate professor PF TSU held seminars for the members of the Laboratory. They were devoted to the problem of numerical knowledge, discussion the results of the International ratings of pupils' academic achievements and statistical analysis of large-scale cross-cultural studies.
Also Scientific and Educational Twin Festival making the establishment of the Russian School Twin registry was held at the Tomsk State University in the Lab last year.
There are just a few days left before the Conference «Connect-Universum-2014» but we present you the pictures of the Conference Hall of the Laboratory right now.





Author: Stevanovich Zorica, 1st year student of the Department of Social Communications TSU.
Translator: Nazarova Natalia, 1st year student of the Department of Social Communications TSU.
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"New Media: Key Concepts"

New Media on The Internet
Digital media are rapidly changing the world where we live. Global communications, mobile interfaces and Internet cultures are changing our everyday life and experiences. To understand these changes, we need a new theoretical imagination, the one that is informed by a conceptual vocabulary. And this vocabulary is able to cope with the daunting complexity of the today’s world.

The book addresses six key concepts that are pivotal for understanding the impact of new media on contemporary society and culture: information, network, interface, interactivity, archive and simulation.

The outstanding book “New Media. The Key Concepts” will help to understand and analyze the so-called “new media”. In my opinion, this book will be very useful for students, who study media, communications and cultural theory.

Source: www.bloomsbury.com
Author: Olesya Vakhrusheva, 2nd year student of the Department of Social Communications, TSU
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How to Get Into Television, Radio and New Media

New Media on The Internet
The title of this book is very intriguing. It is possible to call it a universal guide book about everything what a person should know to break into television, radio and new media. This book will be interesting to everyone who aspires to find workplaces on television or radio.
The book tells us about important things a prospective employee needs to know: how the media industries work, what range of jobs is available, what each job entails and what one needs to do to land the job of his dream.

Source: www.bloomsbury.com
Author: Vakhrusheva Olesya, 2nd year student of the Department of Social Communication, TSU.
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How Internet Resources Content Affects Consumer Buying Decision?

New Media on The Internet
The Nielsen Company conducted a very interesting study on the impact of Internet content on the process of making a purchasing decision.
Users learn three types of content on the Internet before making a decision to purchase goods. First of all, these are expert articles, reviews of independent experts, detailed descriptions of the pros and cons. Secondly, they read ordinary consumers’ reviews on forums or pages. Thirdly, they address the official site of the company, as well as the descriptions given by the representatives of the brand. Judging by the research data the experts’ reviews is the most reliable source of information. They play an important role in the choice of certain goods. Consumers are less likely to use customers’ reviews. They are not considered a reliable criterion for quality of goods. This is due to the fact that the brand agents’ comments are actively disseminated оn the internet in order to earn money.
Therefore, the most effective way to promote a brand is gathering expert opinions and evaluations, as well as the desire to improve the quality of the product, rather than creating fictional reviews on various resources.

For further information, consult the website


Author: Alina Shumilova, second year student of the Chair of Social Communications
Image: dida.lv
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Ways to Use Infographics to Visualize Information

New Media on The Internet
Infographics is a special method of presenting data using graphic images. The main advantage of this method is presentation of material in a simple and original form, maintaining informative and logical order. Infographics is widespread in print and electronic media, as well as various Internet resources. Currently it is used in static graphics format that makes it easy to create, download, and send the resulting image. However, this format is losing its popularity and novelty because of the increasing information saturation that is causing the search for more effective methods of information visualization. «What will become of infographics in the future?» Ross Crooks, cofounder of the infographics firm Column Five, rounds up some of the most interesting trends impacting the discipline.

According to the specialist, one of the most important trends in the development today is the use of interactive formats of infographics. Flash infographics allows presenting multiple layers of data in a single interface. It is convenient for developers and users. Another important modern trend is the use of motion and animation in infographics. This method has more impact on the audience as compared to static images. But this is not all the possibilities of infographics. Real-time data visualization and user-interface design are future trends that will change the picture of the role of infographics as a way of presenting information. «Intuitive» interactivity for the user and the ability to store, process and rapidly transmit massive amounts of data will open up new prospects for the use of infographics in various fields.

More about future trends in infographics


Author: Alina Shumilova, second year student of the Chair of Social Communications
Image: www.cossa.ru
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