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New Media on The Internet

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"Vkontakte" in the TOP-10

New Media on The Internet
Russian social network «Vkontakte» is among ten most popular social networks in the world. This information based on the research results was published by Adobe.
The Russian network, which has more than 228 million registered users, took the 8th position in the list. «Vkontakte» has left behind such popular services as Pinterest, Instagram and Foursquare.

The first on the list is Facebook, one of the largest networks. Today the number of the site users is approximately 1.4 billion users. Most of the accounts are registered in the USA (160 million), Brazil, India, Indonesia, Mexico, Turkey and the UK.

The second on the list is YouTube appeared. This social network has one million registered accounts.
The list of the world’s 10 TOP largest social networks also includes Chinese social networks, such as Qzone and Weibo, Twitter, Google+, LinkedIn and one more representative of China – Renren. All of them are placed before «Vkontakte».

Author: Kukhorenko Liliya, 3rd year student of the Chair of Social Communications.
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Facebook in Court again!

New Media on The Internet
For Facebook the year 2014 began with the court proceedings: Facebook users brought an action against it.
According to the plaintiffs’ statement, Facebook uses the information transmitted in their users’ private correspondence for their own ends. Facebook users said that their messages are regularly viewed and confidential information is transmitted to the marketers and advertisers for a fee.
In the lawsuit the victims made references to the results of an independent research, the authors of which claimed that they had found evidences of Facebook «dirty» business.
«There is a general opinion that the content of messages sent through Facebook is private. It provides extremely profitable opportunities for Facebook,» – says the research.
The official representatives of the social network Facebook deny all the charges and intend to protect the Facebook’s reputation.
Earlier Facebook had already been involved in the court proceedings concerning personal data using for promotional purposes. In summer of 2013, Facebook had to pay $20 million to victims to resolve the conflict.

Author: Kukhorenko Lilia, 3d year student of the Chair of Social Communications.
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Everything about Branding

New Media on The Internet
We think that we can find any information on the Internet. However, we should recognize that a lot of information on the net is not credible. As future specialists in the sphere of advertising and PR we are looking for qualitative and total information about particular subjects in our profession. Nevertheless, you can rarely find good articles. The articles offered by different websites are often nonprofessional. So we present to your attention a good website about branding– “Allbranding.ru. Branding Technologies”. This site satisfies the requirements of good quality.

Here you will find qualitative information about brand theories. You can read what different notions such as naming, slogan, company mission, brand architecture mean. The site offers interesting case studies. There are examples based on the experience of large corporations. Do you know about the company “Sony”? Then you will be interested to read story about the “Sony” brand creation. On Allbranding.ru you can also find some interviews with famous professionals. Of course, it is useful for your future activities.

The site offers the two large separate parts. They are creation of trademark and rebranding. Allbranding.ru also recommends books about branding. The website is a good assistance for future specialists in the sphere of advertising and PR! It offers detailed descriptions and helps to understand our profession better. You can find more information on the link.

Author: Vlasuk Daria, the 3d year student of the Chair of Social Communications
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Twitter Launched Jelly Mobile App

New Media on The Internet
Co-founder of Twitter Biz Stone presented the mobile app Jelly. It is a program of questions and answers that acts through social networks. Jelly operates as follows: through a program for Android or iOS users ask questions and the answers are given by their friends through social networks. However, it is necessary to have Jelly installed if you want to respond the questions. If your friends do not know the answer, they can ask their friends. Thus, the answer can be given by extraneous people.
In the opinion of the Jelly creators, the service differs from the traditional search systems because the answers found with its help are supported with practical experience of real people, including friends and acquaintances.
In Russia, Jelly has not been available yet. Currently, English is the only language that the service supports.

Author: Elena Gubina, 3d year student of the Chair of Social Communications
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You Can Get 50 000 Rubles!

New Media on The Internet
The project on Impressionism Private Museum creation has recently started in Moscow. The museum will exhibit works by Russian Impressionists, starting with the end of the XIX century to the present day. The competition for the best museum logo and corporate identity style is announced in order to create a popular, recognizable brand. Everyone older than 18 can participate in the competition.
According to the specification, the logo should be modern, original, interesting and recognizable. The logo will be used on all the promotional and information materials of the museum, business documents, prints and souvenirs.
The winner will get 50 000 rubles. You can send applications for participation and works before February 10, 2014. One author can send no more than three variants of the logo and corporate identity style. You can apply for participation on the website citycelebrity.ru.

Author: Elena Moskvitina, 3d year student of the Chair of Social Communications
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