PAOLO POMATI  is the President of the European Public Relations and Information Officers Association (EUPRIO) and the Head of Press Office at the Università del Piemonte Orientale “Amedeo Avogadro”. After classical high school studies, he earned a certificate in English (Cambridge), specialized with honours in Public and Institutional Communications (Rome) and in Public Relations, with an award for the best dissertation (New York).

A journalist, novelist, theatre critic, speaker and master of ceremonies, Paolo has published many books, manages two magazines, has/has had some working relationships with periodicals, radio stations, newspapers, publishing houses and travel agencies. He teaches Communication Sciences in various institutes and universities. He has always been active in voluntary work, especially in the field of cultural heritage and resources and is also a member of scientific and administrative committees in many local, national and European institutes.

During his 2-mandate presidency at EUPRIO, based on the motto “CARE, SHARE, DARE” Paolo equipped the association with a new Charter, legal status and a registered place of business; doubled the number of members; increased the number of institutions and countries represented; formalised systematic and institutionalised contact with key relevant European organizations; strengthened the role of the communicator within the complex organisational Higher Education field; revamped the format of the annual conferences. He was elected in Stavanger (2008), chaired the conferences in Aveiro 2009 (“How to manage the communications function”), Stresa 2010 (“University communicators establish their roles towards 2020”), Prague 2011 (“Communicating knowledge transfer from research to practice) and will close his task in Gothenburg 2012 (“The social contract between universities and communities”).



A Portrait of the Modern University Communicator


A market-maniac? a social networker? a news-seller? hooked on tradition or projected to innovative fields? The European University communicator has started to reconsider his/her role, his/her skills, his/her functions after the launch of the “Europe 2020” agenda, supported by many ministerial or institutional declarations which have priced communication as a strategic focus to obtain the general and complex goals. In this contribution we will try to find some new perspectives for this job which seems to widen its horizons in the multitasking society we live in.