Key speakers / Roberto Bruni


Roberto Bruni

Bruni Roberto - Ph.D., Research Fellow in Marketing in Economics and Law department - University of Cassino and Southern Lazio (Italy).

University of Cassino (Universita degli Studi da Cassino) – PhD, marketing, business management 2007 – 2010; University Ca’ Foscari in Venezia (Universita Ca' Foscari Venezia) – Research Methodology 2008; University of Business Administration, Pinerolo – Teaching Methodology 2007.


Research associate of University of Cassino; assistant of University of Cassino.

  • Rilevanza del place brand management nella strategia di marketing territorial (The importance of place brand management in strategy of marketing territorial);
  • Place management e centralita del ruolo dei service provider nello sviluppo sostenibile dei luoghi (Place management and the central role of service providers in the development of sustainable places);
  • Nuclei concettuali di marketing territoriale: una proposta di sistematizzazione della letteratura ed implicazioni manageriali (Conceptual cores of territorial marketing: a proposal for systematization of the literatuteand managerial implications);
  • Store brand and marketing strategies in the development of retailers and in the relations among industries.


Marketing, Place Marketing, Tourism Marketing, Retail Management

About University of Cassino:

The University of Cassino was established in 1979. Because of its geographical position, the University is now a meeting point for regions of southern Lazio, Campania and Molise.

The University counts five faculties – Economics, Engineering, Arts and philosophy, Law ans Sport Sciences – 12,000 students, 336 faculty members, 13 departments, and 47 laboratories. It also counts 345 staff members, spread between Cassino and the branch campuses of Sora, Atina, Frosione and Terracina. Students can choose from 18 first-cycle degree programs, 14 second-cycle degree programs, one single cycle degree program, 10 master degree programs and 8 doctoral degree programs.

Translator: Anastasia Zhavoronkova