Key speakers / Ryabov D.Y.

Ryabov Denis Yurievich

Public Relations Specialist (Tomsk, Russia)


September 2006 – June 2011

Tomsk State University

  • The Department of Psychology
  • BS: Public Relations, MS – personal and corporate image management
  • Graduated with honors

Diploma topic: Social media as a main platform for promoting Russian scientific ideas in the global scientific discourse.

September 2011 – June 2012

Tomsk State University / Folkuniversitetet (Uppsala, Sweden) E-commerce professional training program


October 2011 – present

Interweb LLC

Manager at

Main responsibilities:

  • web-site support
  • promotion in social networks
  • corporate blog
  • email marketing

May 2011 – October 2011

33pingvina (main office of Russian premium ice-cream company)


Main responsibilities:

  • attracting new franchisee from all over Russia by the means of Internet
  • buying banners
  • conducting Google Adwords ad campaignes (+other context advertising systems)
  • web-analytics (Google Analytics and other systems)
  • promoting in social media
  • working with franchise web-sites
  • copywriting and SEO-copywriting (press-releases, all the content for etc.)

  • Social media marketing
  • Planning and conducting PR-campaigns,
  • Developing branding strategies and anti-crisis programs
  • Context advertising
  • Web Analytics
  • Media relations
  • Event-management
  • Copywriting

LANGUAGE SKILLS (proficiency: ele-mentary, high, medium):

High English. Elementary Spanish and French. Native Russian.



Participation and performance at conferences «Profession of the future» (2007-2011) and at II Youth Siberian Psychological Forum «Innovative personal potential of modern youth» (2009). Prizes in regional rounds IX and X Open National Con-test of student's works in the field of development of public relations «The Crystal Orange» in nominations “Best analytic work” (2006), “Best work in the sphere of Internet-technologies” (2007), “Best work in the field of social communications for commercial structures” (1 place, 2009) and “Best released project” (2 place, 2009). In 2011 I got the third place in the final round of this contest with my released project “Toyota Fashion Show” as “Best work in the field of social communications for commercial structures”.


Participation in seminars “Modern technologies of social communications”, “Fea-tures of communications in situations of political and economic crises, man-made disasters”, “Forming of image of the state, region: modern technologies” and “Neg-ative technologies in PR. Information-psychological wars” of doctor of sociological sciences, the head of chair of the theory of communications of St.-Petersburg state university D.P. Gavra (2010-2011);


Participation in an author's seminar “Public Relations Online” of doctor of political sciences, professor, vice-president, the chairman of Committee of training and pro-fessional competitions of RASO, the CEO and founder of agency “International press club. Chumikov PR and consulting” A.N.Chumikov (2011);

“Social networks: new reality”. Anton Merkurov from Facebook Russia


Ryabov D.Y., Kuzheleva-Sagan I.P. Reasons for absence of Russian communica-tions experts in the modern international researcher "communicative" discourse / / Connect-Universum-2009: materials of 3rd National scientific-practical confe-rence with international participation. - Tomsk: Tomsk State University, 2010.-272. - P. 208-211


Passivity and Inner Emptiness as Sources of Addiction to Social Networking


One of today’s most topical disadvantages of social networks is a feeling of emptiness that many Russian young people started to experience. Russian youth spends in social networks more time than any other nation, so we are the ones who are having this issue to the maximum.

According to Fromm, a person is passive when he is directed by forces that he doesn’t control. Such the person can’t act on his own; he just reacts to stimuli. That’s what we do in social networks.

Fromm says passivity causes boredom, which is today’s global problem of humanity. Because it creates inner emptiness that’s killing the heart of man.

Why do Russian young people fill themselves with an ocean of useless content instead of using the advantages of social networks? The answer is simple: they are passive and bored. That content has become the only thing that keeps them away from thinking about their unreached goals and inexperienced feelings in real life.


phone: 7 9138893610