Baroness Susan A. Greenfield
Susan Adele Greenfield, Baroness Greenfield, CBE, is Professor of Pharmacology at Oxford University, a British neuroscientist, a writer, a broadcaster and a member of the House of Lords. She specializes in the physiology of the brain. Baroness has been awarded 30 Honorary Degrees from British and foreign universities and heads a multi-disciplinary research group exploring novel brain mechanisms linked to neurodegenerative diseases such Alzheimer’s and Parkinson’s.
Susan Greenfield was an undergraduate at St Hilda's College, Oxford and subsequently took a DPhil in the University Department of Pharmacology.
In 1985, she was an appointed university lecturer in synaptic pharmacology, and a fellow of Lincoln College, Oxford. She became a life peer in 2001. Since 1996, she has been a professor of pharmacology, senior research fellow at Lincoln College, Oxford, and an honorary fellow at St Hilda's. At Oxford she heads a multi-disciplinary group researching brain mechanisms linked to neurodegeneration. Her company, BrainBoost Ltd, is developing non-pharmaceutical approaches to Alzheimer's disease. In 1995 she published her theory of consciousness, Journey to the Centres of the Mind, which she developed further in The Private Life of the Brain(2000). In 1994 she was the first woman to give the Royal Institution Christmas lectures, and in 1998 was appointed its director. Her TV series Brain Story was broadcast on BBC2 in 2000. On 1 February 2006, she was installed as Chancellor of Heriot-Watt University in Edinburgh. Until 8 January 2010, she was director of the Royal Institution of Great Britain.
BOOK AND PUBLICATION:
Susan has written several non-specialist books. Some of them are:
- Journey to the Centers of the Mind: Toward a Science of Consciousness (1995);
- The Human Brain: A Guided Tour (1998)
- The Private Life of the Brain (2000);
- Brain Story: Unlocking Your Inner World of Emotions, Memories, and Desires (2001);
- Tomorrow's People: How 21st-Century Technology is Changing the Way We Think and Feel (2003);
Her last works:
- ID: The Quest for Meaning in the 21st Century (2009);
- You and Me: The Neuroscience of Identity (2011).
THE MAIN ISSUE OF SCIENTIFIC INTEREST:
Exploring brain mechanisms linked to neurodegenerative diseases such Alzheimer’s and Parkinson’s, the impact of modern technologies on brain, democratization and dissemination of science.
ACTIVITY IN COMMUNICATION SPHERE:
Susan researches the impact of 21st century technologies on the mind. She interests in the impact of modern technologies on how young people think and feel. This was discussed in her book, 'ID: The Quest for Identity in the 21st Century'. Greenfield warns social networking sites are changing children's brains, resulting in selfish and attention deficient young people. Social network sites risk infantilising the mid-21st century mind, leaving it characterised by short attention spans, sensationalism, inability to empathise and a shaky sense of identity, according to a leading neuroscientist.
'I often wonder whether real conversation in real time may eventually give way to these sanitised and easier screen dialogues, in much the same way as killing, skinning and butchering an animal to eat has been replaced by the convenience of packages of meat on the supermarket shelf,' Susan said.
Translator: Maria Nikonova
The main sources: http://www.susangreenfield.com