Ключевые спикеры / Бруни Р.


Бруни Роберто

PhD, научный сотрудник Университета г. Кассино (Италия)


Университет Кассино - Кандидат наук, маркетинг, управление бизнесом 2007 – 2010; Университет Ca 'Фоскари в Венеции - Методология исследования 2008; Университета управления бизнес – Пинероло - Методика преподавания 2007;


Научный сотрудник Университета г. Кассино; ассистент Университета г. Кассино


Marketing, Place Marketing, Tourism Marketing, Retail Management


  • Rilevanza del place brand management nella strategia di marketing territorial;
  • Place management e centralita del ruolo dei service provider nello sviluppo sostenibile dei luoghi;
  • Nuclei concettuali di marketing territoriale: una proposta di sistematizzazione della letteratura ed implicazioni manageriali;
  • Store brand and marketing strategies in the development of retailers and in the relations among industries.


“Figure of Merit” for Places in Digital Nomadism Ages (“Показатель качества” для мест пребывания в эпоху цифрового кочевничества).


The aim of this work is to find analogism between the “figure of merit” of electronic devices and place formulas that could be useful to explain in synthesis what could be the characteristics of a place to be considered from digital nomads to live a work experience. Digital nomads are people with particular life style: they use to live in a sustainable, cooperative and social network oriented life; for limited period and time, they choose places in line with their particular work needs and with their life style. Digital nomads could be particular target for places because they represent a form of knowledge and culture openness and could become a relevant driver for the place evolution. Places have to organize themselves to attract this segment organizing the efforts on specific interpretation matrix that could start from the “figure of merit” concept. Each digital nomad chooses his device using this approach that could be the key to provide the place value to them. This work provides a “figure of merit” formula for places toward the segment of digital nomads.