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connect-universum

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Virtual Image of The Modern University. Communication Audit of The Strategies for Visualizing

Connect-universum 2014
Authors: Nurgaleeva L.V., Feshchenko A.V., Kulikov I.A.

The report is available in the author's edition.

Abstract:

This text discusses the specifics of the research of projects of the visualization based on communicative audit. Furthermore, there are some features of approaches to the assessment of a complex structure of virtual image of University corporations using communicative methods of auditing are shown. It is noted that this method is an important aspect of creating new assets, reputation and brand policy of the modern University. Moreover, through the work, aspects of conducting and training research at the Department of Problems of Humanitarian Informatics of Tomsk State University are opened. They are connected with the development forms and communicative aspects which are associated with the formation of a virtual image of modern University Corporation. It is provided a brief description of the major research projects and their results in this area. Research directions in the development of communicative methods of audit such as the analysis of communicative efficiency, artistic aspects of web information and the usage of modern tools of web analytics are singled out. All these methods of communication audit formed the basis for the study of peculiarities of formation of virtual images of the University’s corporations. Also, it can be noted that the high dynamics of development tools and imaging technologies create the preconditions for the emergence of a new paradigm for the presentation of information in the educational environment. For example, it is talked about the formation of a special sensorium of University Corporation which is formed base on the usage of new technologies for studying the characteristics of psychological perception of the space and its effect on psycho-physiological state of the people.

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Connect – Universum – 2014: Second Day

News
What connects the human body and the media? What is meant by such terms as «prosumer» and «Identity»? How dangerous is «filter bubble»? The participants of the second day of the international conference «Connect-Universum 2014» learned the answers to these questions, as well as other useful information.

Experts from eight different countries — China, Canada, Bulgaria, the USA, Sweden, the Netherlands, Ukraine and Russia — shared the results of their scientific and practical activities. All the reports were accompanied with interesting presentations and videos that were broadcast online. All the participants were able to establish connection with the Tomsk State University and perform at the conference, despite the considerable territorial remoteness and different time zones.

The first speaker, Katherine Ma, gave presentation on visual communication at the University of Hong Kong, and then showed some interesting videos.


Author: Alina Shumilova, second year student of the Department of Social Communication, TSU.

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Connect – Universum – 2014: Resume of the First Day

News
The first day of the II International Research and Practical Web – Conference “Connect-Universum — 2014” ended. The conference took place both online and offline. Many people from different countries contributed into it. It is possible to tell with a confidence – the start was successful: we had around 70 viewers online, the connection was perfect, reports were interesting, and insignificant hitches and technical malfunctions only added natural charm to the webinar.

The first day of the conference began with Snezhana S. Nosova’s (Senior Lecturer at the Department of Social Communication) and Irina P. Kuzheleva-Sagan’s (the Head of the Steering Committee, Doctor of Philosophy, Professor, the Head of the Department of Social Communication) addresses. Irina Kuzheleva-Sagan expressed gratitude to all the researchers and experts who sent their reports and presentations to be posted on the website of this year conference: «Visual Communications in New Media: Effects, Opportunities, Risks (Interdisciplinary Approach)».


Translation: Vakhrusheva Olesya, 2nd year student of the Department of Social Communication, TSU, Russia.

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Virtual Learning Environment As A Means Of Intercultural Interaction

Connect-universum 2014
Authors: Abdulova E.V., Krylova S.G., Minyurova S.A., Rudenko N.S.

The report is available in the author's edition.

Abstract:

The paper grounds the necessity of application of virtual learning environment as a means of intercultural interaction and summarizes the experience of international intercultural interaction carried out at the Institute of Psychology in USPU within the “Global Understanding” project (East Carolina University, USA). The project has been realized in USPU since 2012. The paper considers organizational and technical requirements of arranging virtual learning environment. It also analyzes educational opportunities of the project with respect to development of competences crucial for successful self-realization in the global world.

Key words: virtual learning environment, global understanding, competences.

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Assalam-like-um: construction of national identity through social network (case study of ethnic networks Russian migrants from Central Asia)

Connect-universum 2014
Author: Glukhov A.P.

The report is available in the author's edition.

Abstract:

The report attempts to identify the role and function of social networks, in particular «VKontakte», in translation and reproduction of national identity, national cultural codes of communication in the example of Russian social network migrants from Central Asia.

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