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connect-universum

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Visual Component in Modern Mediatexts about the Movie

Connect-universum 2014
Author: Tyazhlov Y.I.

The report is available in the author's edition.

Abstract:

The functional potential in the report of visualization tools in the mediatexts entering a modern film discourse is characterized.
The presented supervisions reflect one of the actual tendencies in modern media — a tendency to functional specialization of verbal and nonverbal components of the mediatext which promotes its compacting,on the one hand, and provides interaction with target audience on the other hand. Visual components of the text are considered as elements of its kreolization that optimizes communication due to expansion of combinatory opportunities in the mechanism of formation of the communicative strategy corresponding to this or that target audience. Visualization tools are the effective “packing” tool of part of the contents of the mediatext: they prevent information overload of the reader, bringing a pragmatical component of the text out of the verbal area.
It testifies a need of classification and detailed studying of the sign subsystems functioning in structure the kreolized mediatexts, the most widespread in the sphere of advertizing and infographics. Detailed studying of the kreolization mechanism of texts and in other spheres of media taking into account the channel of distribution and genre — thematic specifics that promotes studying of methods of data introducing obtained during cognizing of reality, strategy of their representation, formation of public opinion.

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The program of the “Connect-Universum - 2014“

News
The steering committee is pleased to present the program of the Second International Theoretical and Practical Internet-Conference “Connect-Universum – 2014” which will be held on May 20-22, 2014. The Theme is “Visual Communications in New Media: Effects, Opportunities, Risks (Interdisciplinary Approach)”

We remind that the participants of the conference need to register themselves on the Adobe Connect platform.

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News About "Connect-Universum - 2014"

New Media on The Internet
The long-awaited International Research and Practice Web-Conference «Connect-Universum-2014» bill be held on May 20-22, 2014.
Moscow, Calgary, Tobolsk, St. Petersburg, Dortmund, Hong Kong. It's not the whole list of cities whose representatives will participate in the webinar.
Many interesting issues will be discussed by professionals in the field of visual communications. Such as the role of mass media in the formation of «video clip way of thinking», using social media to promote university brand, modern trends in educational technology, digital edition as a new platform for experimental modeling media.
Not only the participants but also the organizers have prepared seriously for the conference. As the theme of the conference is «Visual Communications in new Media: Effects, Opportunities, Risks (Interdisciplinary Approach) » the organizers have tried to consider the importance of the visual aspect in holding of the Web-conference. That's why in 2014 it was decided to take speakers and listeners at the Conference Hall of the recently opened Laboratory for Cognitive Studies and Psychogenetic of TSU.
Despite its comparatively short history, the Laboratory has a very important mission for the university and its subdivisions. Different seminars are held at the Conference Hall of the Laboratory during the year. For example: in May 2013 Maria Grazia Tosto, post-doc of the University of York (UK), associate professor PF TSU held seminars for the members of the Laboratory. They were devoted to the problem of numerical knowledge, discussion the results of the International ratings of pupils' academic achievements and statistical analysis of large-scale cross-cultural studies.
Also Scientific and Educational Twin Festival making the establishment of the Russian School Twin registry was held at the Tomsk State University in the Lab last year.
There are just a few days left before the Conference «Connect-Universum-2014» but we present you the pictures of the Conference Hall of the Laboratory right now.





Author: Stevanovich Zorica, 1st year student of the Department of Social Communications TSU.
Translator: Nazarova Natalia, 1st year student of the Department of Social Communications TSU.
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"New Media: Key Concepts"

New Media on The Internet
Digital media are rapidly changing the world where we live. Global communications, mobile interfaces and Internet cultures are changing our everyday life and experiences. To understand these changes, we need a new theoretical imagination, the one that is informed by a conceptual vocabulary. And this vocabulary is able to cope with the daunting complexity of the today’s world.

The book addresses six key concepts that are pivotal for understanding the impact of new media on contemporary society and culture: information, network, interface, interactivity, archive and simulation.

The outstanding book “New Media. The Key Concepts” will help to understand and analyze the so-called “new media”. In my opinion, this book will be very useful for students, who study media, communications and cultural theory.

Source: www.bloomsbury.com
Author: Olesya Vakhrusheva, 2nd year student of the Department of Social Communications, TSU
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How to Get Into Television, Radio and New Media

New Media on The Internet
The title of this book is very intriguing. It is possible to call it a universal guide book about everything what a person should know to break into television, radio and new media. This book will be interesting to everyone who aspires to find workplaces on television or radio.
The book tells us about important things a prospective employee needs to know: how the media industries work, what range of jobs is available, what each job entails and what one needs to do to land the job of his dream.

Source: www.bloomsbury.com
Author: Vakhrusheva Olesya, 2nd year student of the Department of Social Communication, TSU.
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