Connect Universum Junior

New Media on The Internet
Forum «Connect-Universum Junior» (earlier — «Days of PR and Advertising at TSU») is held annually in the walls of the oldest university in Siberia. The forum attracts Tomsk students, university professors, public relations and advertising experts — all those for whom the world of social communications is an area of research and professional experience.
The Department of Social Communications, Faculty of Psychology of the National Research Tomsk State University is a permanent organizer of the forum since 2001. The organizers are trying to make this project interesting and useful to all members: to combine academic forms of scientific communication (conferences, seminars) with «formats» for youth (workshops, presentations, training).
The student Scientific Conference on Social Communications traditionally opens the forum. The plenary session of the conferencehas been held in a festive atmosphere in the conference hall of NB NRU TSU for several years. Then several thematic sections begin their work and the participants of the conference make presentations. They discuss with colleagues the issues of the prospects development in PR and advertising.

Translated by Gerachshenkova Alena

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The Chronicles of Berlin: touch to the semiotics world

New Media on The Internet
Teachers and students of the Chair of Social Communications of TSU traveled to the capital of Germany to participate in the scientific conference «Architecture and Social Media in Society Network» organized by the Technical University of Berlin (TUB).In addition to participating in the conference, our teachers and students visited the library of the Center of Semiotics Research of TUB, which became one of the culmination points of the trip. The director of the center, Roland Pozner, Professor of Linguistics and Semiotics, the President of the SemioticSociety in Germany presented the center to the guests from Tomsk, who got acquainted with the various literature in all the existing directions of semiotics. The books collected in the library are about the semiotics of culture, history, public statements, musical texts, cars, photos, virtual space, ergonomic semiotics and many other things. There are books in different languages such as German, English, Italian, and even Russian. It was a pleasant surprise for the Tomsk guests. Besides, on the bookshelves one can find degree works and projects of students of the Technical University, which are recognized valuable and representing scientific and practical interest.
The acquaintance with the literature presented in the library brought a set of discoveries and findings, interesting not only from the professional point of view. For example, in one of the books the visitors found the photo of Alice, the girl whose image once inspired Lewis Carroll to write a well — known fairytale, «Alice in Wonderland», popular with people around the world.
The students and teachers of the Chair of Social Communications of the Tomsk State University discovered many new, useful and interesting things. They are thankful to doctor Pozner and the staff of the Center of Semiotic Research.

Author: Suchkova Natalia
Translated by Gerachshenkova Alena
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"Case-party": New Format of Communication

New Media on The Internet
«Case-party» is a new event, which was organized for the students who study at the Social Communications Department. It took place in the studio of new media technologies last Thursday. Everybody knew that theme of action is «Fear and Hatred in the Internet» but the program of the party was a pleasant surprise for everyone.
When coming everyone got forfeits with images, later it helped organize students in teams for problem solving. There were presented some cases with different tasks connected with the problems of using new media for negativization of personal and corporative image on the Internet. The teams had 10 minutes for solving the problems and considering possible solutions. Then they presented these solutions to the audience, starting up new discussions. While the teams were solving tasks, some commercials were presented to the audience and the participants discussed every video. For the first-year students the event looked like a talk show, where everybody had the opportunity to speak out. However, the participants were not only having a good time, but also studying. For the first-year students this event was a kind of workshop given by the students, who are a step away from graduating and beginning their careers. For example, every first-year student could have a discussion with the third and fifth-year students.
Speaking about general impression of the event, everything was great! Everyone got interested, no one felt bored or tired. The support given by Snezhana Nosova was very important for the audience.
This event didn’t look like an ordinary TV show, everyone felt comfortable, and the participants left the studio with unforgettable impressions.

Translated by Elena Moskvitina
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Communication as Architecture? Architecture of Communication?

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It happened! The presentation of the outcomes of the international conference «Architecture and Social Media in Web Society» in Berlin took place on 20 November. The team of teachers and students, who, headed by Irina Kuzheleva-Sagan, had participated in the international conference, presented their reports and spoke about the results of the conference.
The audience listened to the lectures, which had been earlier presented to the European audience. The event took more than 4 hours. All those present noted the variety of topics, which our representatives presented at the Technical University of Berlin: the concepts of Web society, the cultural codes of Siberian cities, the prospects of the society development of «digital nomads» and «digital natives», the visual environment of the Internet space, etc.
The presentation aroused great interest. Students of the Faculty of Humanities of the Tomsk Polytechnic University, who study Advertising and Public Relations, and representatives of the Tomsk mass media also attended the presentation.

Author: Marina N. Bychkova
Translated by Elena Moskvitina
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The Studio of New Media Technologies: New Academic Year Starts New Way

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First year students of the Chair of Social Communications of the Tomsk State University have made their acquaintance with the high-tech video equipment and software in the Studio of New Media Technologies under the guidance of Snezhana S. Nosova. The first class has already been held, and future specialists in the field of video production were suggested to divide into four teams and come up with the idea of a commercial. Every Thursday the teams will work in the studio and put their ideas into practice.
Practical classes in the Studio of New Media Technologies in the media corporation «Advertising Digest» are held as a part of one of three specialized courses for the first year students of the Chair of Social Communications.


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