Connect – Universum – 2014: Second Day

News
What connects the human body and the media? What is meant by such terms as «prosumer» and «Identity»? How dangerous is «filter bubble»? The participants of the second day of the international conference «Connect-Universum 2014» learned the answers to these questions, as well as other useful information.

Experts from eight different countries — China, Canada, Bulgaria, the USA, Sweden, the Netherlands, Ukraine and Russia — shared the results of their scientific and practical activities. All the reports were accompanied with interesting presentations and videos that were broadcast online. All the participants were able to establish connection with the Tomsk State University and perform at the conference, despite the considerable territorial remoteness and different time zones.

The first speaker, Katherine Ma, gave presentation on visual communication at the University of Hong Kong, and then showed some interesting videos.


Author: Alina Shumilova, second year student of the Department of Social Communication, TSU.

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Connect – Universum – 2014: Resume of the First Day

News
The first day of the II International Research and Practical Web – Conference “Connect-Universum — 2014” ended. The conference took place both online and offline. Many people from different countries contributed into it. It is possible to tell with a confidence – the start was successful: we had around 70 viewers online, the connection was perfect, reports were interesting, and insignificant hitches and technical malfunctions only added natural charm to the webinar.

The first day of the conference began with Snezhana S. Nosova’s (Senior Lecturer at the Department of Social Communication) and Irina P. Kuzheleva-Sagan’s (the Head of the Steering Committee, Doctor of Philosophy, Professor, the Head of the Department of Social Communication) addresses. Irina Kuzheleva-Sagan expressed gratitude to all the researchers and experts who sent their reports and presentations to be posted on the website of this year conference: «Visual Communications in New Media: Effects, Opportunities, Risks (Interdisciplinary Approach)».


Translation: Vakhrusheva Olesya, 2nd year student of the Department of Social Communication, TSU, Russia.

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From Mappa Mundi to Lorem Mappa: A Retrospective of Map Communication

Connect-universum 2014
Authors: Deakin A.K.

The report is available in the author's edition.

Abstract:

Maps as a means of visual communication date as far back as humans were able to sketch locations in the dirt. This presentation will, however, begin in the Middle Ages with the iconic mappa mundi. It can be argued that the mappa mundi predates the earliest maps in its apparent dismissal of real world accuracy, the intent being to communicate a summary of medieval knowledge. We know, however, that maps have always served several purposes, figurative and literal, ceremonial and practical. Contemporary maps are no exception. Examples of map communication models dating from the 1950s will be used to illustrate that maps, regardless of media or method, have not changed in purpose. The term lorem mappa will be introduced as a moniker for electronic or Internet-based maps. These lorem mappae, whether interactive, dynamic, static, or network-based, all serve to communicate place-based information. In spite of the technological framework on which many contemporary maps are based, the lorem mappa and the mappa mundi are more similar as vehicles of communication than conventional wisdom might suggest.

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Management Problems in New Media

Connect-universum 2014
Authors: Efremov E.A.

The report is available in the author's edition.

Abstract:

The article reveals the characteristics of the " new media". The author notes the development of coverage sociogenesis occurring in society and the problems associated with this process. The necessity of formulating and solving problems in the field of social control in the sphere of visual communication. Reflected reflection of contemporary sociologists, philosophers and cultural about the current state of visual communications. Disclosed the risks and successes in the development of «new media» today.

Keywords: new media, visual communication, visual communications, visual media, control by visual means of communication.Scope of my research activities within the department of public relations and media policy is social control by visual means of communication.

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Проблемы управления в новых медиа

Автор: Ефремов Е.А.

Текст доклада представлен в авторской редакции.

Аннотация:

В статье раскрыты характеристики «Новых медиа». Автор отмечает факт развития социогенеза медиатизации, происходящий в обществе и проблемы, связанные с эти процессом. Отмечена необходимость постановки и решения задачи в области социального управления в сфере визуальных средств коммуникации. Отражена рефлексия современных социологов, философов и культурологов по поводу современного состояния визуальных коммуникаций. Раскрыты риски и успехи в развитии «Новых медиа» сегодня.
Ключевые слова: новые медиа, визуальные коммуникации, визуальные средства коммуникации, визуальные средства информации, управление с помощью визуальных средств коммуникации.

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