A Portrait of the Modern University Communicator

Connect-universum 2012
Author: Pomati P.

Annotation:

A market-maniac? a social networker? a news-seller? hooked on tradition or
projected to innovative fields? The European University communicator has started to reconsider his/her role, his/her skills, his/her functions after the launch of the “Europe 2020” agenda, supported by many ministerial or institutional declarations which have priced communication as a strategic focus to obtain the general and complex goals. In this contribution we will try to find some new perspectives for this job which seems to widen its
horizons in the multitasking society we live in.

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